Bhatnaturally: Archive

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Mar 27th

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Spice Popkorn: digitally speaking

The latest ad for Spice Mobile’s Popkorn phone seems to have caught people’s attention. The quirky lyrics (salute to @meajay) & composition, the unusual style of storytelling and exposure on World Cup cricket seems to have worked. Not to mention the stand-out feature - projection phone - in a market where handset manufacturers seem to be outdoing each other to bring the next...

Mar 27th

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Ad Agencies: Consultants, partners or vendors?

Are advertising agencies consultants, partners or vendors? How do clients view them and more importantly how do agencies view themselves? I guess a lot depends on the client’s attitude in general to Advertising & the agencies. However, most agencies aspire to be treated like brand partners. Agencies sometimes equate themselves to specialist consultants like doctors, as an argument for...

Mar 26th

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Mar 25th

Mar 24th

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Mar 24th

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The fast road to obsolescence

There could be 3 broad ‘levels’ in almost every department in an advertising agency: Directional, Supervisory and Execution. Each of those levels have certain expectations and job profiles (usually unwritten). In reality, the approach to ‘levels’ and designations is ‘as you please’, especially in Account Management & Creative. A ‘Senior Account...

Mar 23rd

605 notes

Mar 23rd

279 notes

3 tags

Mar 23rd

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Mar 23rd

3 notes

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“Let me be frank.” - “Fine. Be Frank or be Jeff but pick one face and...”

Mar 21st

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Mar 20th

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Mar 20th

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Seen and noted: Sanitol

As propositions go, the hand sanitizer category has perhaps seen it all: ‘because you cannot carry a wash basin everywhere to what you touch has been touched by a million others. Most of those featured in ad blogs have brought in a fresh new perspective visually. In this context a campaign fro Sanitol caught my eye. Agency: McCann Worldgroup. Via: Ads of the World While I get the idea...

Mar 20th

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Watch

Baby scared of nose blowing becomes an internet hit

Mar 20th

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Mar 19th

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Who is best placed to handle Social Media for a...

Two recent Social Media snafus were in the news for different reasons: one, where the CEO was seen as insensitive in his social media avatar and the other where an outsourced social media agency used inappropriate language on a brand’s Twitter feed. The former was a case of ‘in-house’ social media presence and the other was outsourced. Social media content for a brand is created...

Mar 19th

At SXSW, Advertising Was This Year’s Twitter, iPad... →

(via Instapaper)

Mar 18th

IC 167 : What Makes You Creative? - Trivandrum... →

(via Instapaper)

Mar 18th

2 tags

Mar 17th

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The Indian consumer: we are like this only

The diverse nature of India is a subject of fascination for most foreigners. We in India are used to it simply because its all around us - depressing slums right next to posh residential areas, stories of opulence grabbing headlines along with those of extreme poverty. As consumers too, the diversity is apparent - glucose biscuits could very well be the only breakfast some can afford while there...

Mar 16th

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Mar 16th

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Mar 15th

277 notes

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Mar 15th

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Mar 14th

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If Advertising Isn't Driving You Crazy, You're Not... →

Unbelievable story of how an agency pitch process went…over 4 rounds.

Mar 14th

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Wrangler: a stunt for an idea

If you’ve seen the ‘We are animals’ campaign for Wrangler, the residual image is likely to be that of men & women in bizarre poses in the wild. So you’ve got to wonder when Wrangler says this about their new campaign: Wrangler presents ‘Stunt’, the most action-packed, adrenaline-fuelled campaign yet in its exhilarating We Are Animals series. ...

Mar 14th

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A radio spot from a series for Earls Restaurant....

Mar 14th

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Mar 14th

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Posterous vs Tumblr vs Blog Platforms: is there a...

One of the key trends of 2010 was the rise of micro-blogging platforms like Posterous and Tumblr. (As an aside, its amazing how among the millions of online brands, a certain few suddenly come into the limelight - like Quora recently). Anyway, when I tried out Posterous I was blown away by the simplicity of it all - right from starting a blog to writing posts. I found the Tumblr dashboard a bit...

Mar 13th

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Mar 13th

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Specialist Digital Agencies: divide of another...

The One Club called these Digital Advertising that Defined an Era. Some created their own list of ‘best digital advertising of the decade’. Common to any list that aimed to put down the best digital work of the last decade? Work done by large, often known as ‘mainline’ agencies featured in those lists. The independent or specialist digital agencies have made a mark on their...

Mar 13th

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Account Management: have things really changed?

There was an interesting article by @babitabaruah on the lost art of Account Management. From not knowing how to switch on the Proxima to not having a point-of-view on anything, pertinent issues regarding the quality of Account Management folks was raised. We slouch. We dress more casually than a Friday night out. We do not talk. We do not make a point. We have, in fact, no point of view, most...

Mar 13th

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Mar 12th

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Mar 12th

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“We don’t get them to try our product by convincing them to love our brand. We...”

Mar 12th

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Mar 12th

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F-word and Chrysler →

From Adfreak: An employee from New Media Strategies sent out the R-rated tweet (having apparently just suffered through a difficult morning commute), and was promptly fired. Chrysler later apologized, saying: “Chrysler Group and its brands do not tolerate inappropriate language or behavior, and apologize to anyone who may have been offended by this communication.” The profanity is...

Mar 12th

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“Happiness is having a large, caring, close-knit family in another city. - George...”

Mar 12th