November 2011
2 tags
Off The Cuff: Apple's Core Marketing Principles →
colinanawaty:
Empathy
“We will truly understand their needs better than any other company.”
Focus
“In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities.”
Impute
“We may have the best product, the highest quality, the most useful…
